TrioMail Email Marketing - Resources

As a TrioMail email marketing customer you will gain access to a wealth of information.

The articles cover many important aspects and tricks and tips to help and motivate you to be successful in your email marketing endeavours.

Titles of some of these subjects are shown here as a guide to what is available.

Develop a communications calendar. Create your emails early. Freshen up your format and content or give your emails a facelift., Measure the impact of your efforts. Listen to your subscribers., Segment your email list. Take personalization to a new level. Update your welcome email., Expand your reach.
Boost customer communication. Talk to them with targeting. Get more referrals, more easily. Get immediate response and action. Track who reads and responds., Save on paper and postage.
Email newsletters. Promotions. Event-driven communications. Company a nnouncements. Surveys. Coupons and more...

Keep your customers with email. It's all about communication. Turn prospects and visitors into customers. Communicate more information more often. Educate your customers. Foster longer-lasting relationships. Be passionate about your customers. Easily measure and improve your results. Learn what is important to your customers and deliver it.

News you can use. Share your secrets. Share knowledge. Share your humanity.
Investigative reporting. Extra, extra, read all about it! Email newsletter basics.
Email promotion vs. emailnewsletter. Manage expectations. Separate your lists. Know why you're writing. Give subscribers a reason to read.

Know your receiver. Make your message timely, useful and digestible. Add a little fun. Relevant emails get better results
Find success with targeted email campaigns. Using click-throughs to send targeted promotions. Segment your contct lists to make relevant offers. Targeted emails: Obtainable and effective.
Relevant newsletter information. A newsletter archive smooths the road.
The secret to relevant emails: Segment your list. What is list segmentation? Is there an easy way to begin segmenting right away? Learn more about your subscribers from your sign-up form. Get more information from subscribers after they join your list.
5 Tips for building a high-quality list that leads to sales. Build an email list that really shines! Ask permission. Confirm your online sign ups. Set expectations. Collect subscriber preferences. Start communicating right away. . Be consistent with your "from" name and address. Monitor your bounces. Monitor your recipients' activity. Consider an opt-in campaign.
Build your email list on social media sites. They offer new ways to find subscribers. Archiving to extend the life of your content. Social media list building hints.

How to "Do The Right Thing". Can I add any and every email addresses to my email list? What if an individual's email address is on the web? Can I add another company's marketing database or customer list and mail to it?
Why signups on your website are like blind dates. Warm up subscribers with a personal welcome letter. Making the nost of your subscriber's sign-up experience.
Opt in email list-building hints. Place your sign-up on all your pages above the screen fold. Make it quick and painless. Create an incentive.

Survive and prosper by keeping a finger on your customer's pulse. Drip Intelligence Keeps Business Flowing. Questions that take your customer's pulse. Your customer's perception. Customers tell others about you. Thank respondents for their participation. Share your survey results. Write smarter, better newsletter content. Track your results over time.
Get to the heart of the matter. You can't solve all your problems at once. Good questions help drive the goal. Use it or lose it.

Too much purple prose in your writing? Good writing does not have flowers. Zip up your sentences. Don't ramble.
Write an article that draws heaps of new readers. The power of the article isn't in the prose. Empower yoour reader. Take specific steps. Minefield warnings. What happens next? Don't rely on 'luck'.

What is branding? The visual identity of your brand. The tone of your copy. How to help build your brand with email marketing.
Incorporate your business or organization's image into your campaigns. Brand it all - tie it all together! Use graphics and photos. Keep your tone and message consistent. Show your brand across all media -- including social networking websites.

Make your recipients want to open your emails with attention-grabbing taglines. List your audience's hot topics. Include numbers. Find inspiration. Encourage action. Think of your subject line as a Twitter tweet. Test your subject lines.